Semrush AI Visibility Toolkit pricing and features
Semrush AI Visibility Toolkit: from $99 a month (AI Visibility Toolkit (Base)). Prices read from the vendor on 2026-10-03; our own re-check on 2026-11-10: not machine-confirmable 2026-11-10.
- Type
- Module of Semrush (Semrush One bundles)
- Vendor
- Semrush Holdings, Inc. (an Adobe company)
- Engines
- 5/10
- Method
- Consumer-UI capture
- Free
- Free plan; 7-day trial, card required
Semrush AI Visibility Toolkit is a module of Semrush (Semrush One bundles) from Semrush Holdings, Inc. (an Adobe company). Its own pages document 5 of 10 engines, and it says it collects answers by consumer-ui capture. Entry price is $99 a month (AI Visibility Toolkit (Base)). Free plan; 7-day trial, card required. 9 of 23 metric, data-access and compliance fields are not disclosed on the vendor's pages, which is not the same as absent.
For 50 prompts, weekly, on ChatGPT, Perplexity and AI Overviews:
Needs upgrade
No published plan covers this request (add-ons are not applied). Change the inputs.
Plans
| Plan | Price / month | Annual, per month | Allowance | Engines | Refresh |
|---|---|---|---|---|---|
| AI Visibility Toolkit (Base) | $99 | $99 | 25 prompts | 3 | daily |
| Semrush One Starter | $199 | — | 50 prompts | 3 | daily |
| Semrush One Pro+ | $319.83 (£242.28) | $265.45 | 100 prompts | 3 | daily |
| Semrush One Advanced | $587.24 (£444.85) | $487.41 | 200 prompts | 3 | daily |
| Semrush for Enterprise | Contact | — | not published | n/d | configurable |
Non-USD prices are converted at the ECB reference rate of 2026-10-02. "n/d" means not disclosed. Plan names and allowances as read by GeoSalience on 2026-10-03.
Table 2. Field-level sources and status
| Field | Value | Source | Checked | Status |
|---|---|---|---|---|
| Engines documented | 5 of 10: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini | vendor | 2026-10-03 | ok |
| Collection method | Consumer-UI capture | vendor | 2026-10-03 | ok |
| Entry price | $99 a month (AI Visibility Toolkit (Base)) | vendor | 2026-10-03 | ok |
| Free plan | Free plan | vendor | 2026-10-03 | ok |
| Free trial | 7-day trial, card required | vendor | 2026-10-03 | ok |
| API | No | vendor | 2026-10-03 | absent per vendor |
| CSV export | Yes | vendor | 2026-10-03 | documented |
| MCP server | Not disclosed | vendor | 2026-10-03 | not disclosed |
| SSO | Yes | vendor | 2026-10-03 | documented |
| SOC 2 | Not disclosed | vendor | 2026-10-03 | not disclosed |
| White-label reports | Yes | vendor | 2026-10-03 | documented |
| Multi-client / agency | Not disclosed | vendor | 2026-10-03 | not disclosed |
| EU data residency | No | vendor | 2026-10-03 | absent per vendor |
"Not disclosed" means the vendor's pages are silent. It is never read as "no". Fields older than 60 days are greyed.
Sources
- AI Visibility Toolkit Pricing | Semrush (Monthly and Annually states, Details grid, FAQ) (pricing)
- SEO & AI Search Plans and Pricing | Semrush (Semrush One cards, Compare Plans grid, FAQ) (pricing)
- KB: AI Visibility (Pricing: '$99 per month', add-ons, trial) (docs)
- KB: Semrush Features for AI Visibility (plan table with USD 'Starting at' prices) (docs)
- KB: Subscriptions and Toolkits (plan descriptions, USD add-on prices, trials) (docs)
- KB: Prompt Tracking (limits per plan) (docs)
- AI Visibility overview page (FAQ: 'the AI SEO Toolkit costs $99/month') (other)
- Cancellation and Refund Policy (other)
- Enterprise AIO Pricing | Semrush for Enterprise (Compare Plans grid: 'AI Visibility toolkit' vs 'AI Optimization'; Semrush for Enterprise card) (pricing)
- KB: Where does the data in Semrush's AI Visibility Toolkit come from? ('Prompt Tracking (Position Tracking integration)') (docs)
- KB: What is Position Tracking? (multitargeting availability; per-target keyword counting; AI search prompt tracking limits) (docs)
- KB: Monitoring Search Visibility with Multitargeting in Position Tracking (per-target counting, ChatGPT target example) (docs)
Data: GeoSalience dataset snapshot 2026-10-03 (CC BY 4.0), confidence "verified". Our re-check 2026-11-10: Price text not visible to a static fetch (page is probably script-rendered); upstream value kept.
What could not be verified
- USD list prices for Semrush One Pro+ and Advanced, and the USD annual prices for Semrush One (only GBP was displayed to our EU IP; review-site listings were not used as a price source)
- How the 25/50/100/200 prompt quota is counted across engines and locations: KB 1503 and KB 1493 (re-read 2026-10-03) do not say. The record applies the Position Tracking rule that tracked items count once per target (KB 32, KB 692), which is worded for keywords. If Semrush deduplicated identical prompts across engine targets, checks per month would be up to 3× the computed figure.
- Whether the $60 per 50 prompts pack and the $99 extra-domain add-on can be added to Semrush One plans
- The billing period of the $99 extra Brand Performance location and the $99 per-subuser licence (period not stated)
Three tools at a similar price
| Tool | Entry price | Engines | Method |
|---|---|---|---|
| Moz Pro AI Visibility | $99/mo | Not disclosed | |
| Surfer AI Tracker | $95/mo | Consumer-UI capture | |
| Nightwatch AI Tracking | $111.13/mo | Consumer-UI capture |
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